JetBlue allegedly used private customer data like internet history without consent to set prices, per lawsuit
By Corky Siemaszko
Published on April 24, 2026.
JetBlue has been accused of using customers' personal data to set ticket prices. The alleged strategy allows the airline to offer different fares based on factors such as internet history and demographic information. JetBlue denies using personal data or web browsing history to set individual pricing, citing demand and seat availability as factors. The lawsuit is seeking to expand into a class-action lawsuit and seeks unspecified damages from the airline. It alleges that JetBlue violated New York consumer protection laws and the Electronic Communications Privacy Act.
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