The author points out that TikTok's policy for AI-generated content is not working, as it appears it is unclear if the ads appearing in my TikTok feeds have been made with generative AI tools. He criticizes companies like Samsung who regularly promote AI content on their social media channels, which often lack such disclosures. Both Samsung and TikTok are members of the Content Authenticity Initiative, which aims to make content authenticity and transparency more accessible by promoting industry-wide adoption of the C2PA. However, the author argues that if Samsung knowingly used AI to make its videos, it should have informed TikTok when the ads were submitted. There is currently no reliable technological solution for identifying AI-produced content at scale.