Meta is beginning a years-long rollout of advanced artificial intelligence systems for content enforcement tasks, including catching scams and removing illegal media, in an effort to reduce reliance on third-party vendors and contractors in favor of AI. The company has previously relied on contractors from firms like Accenture, Concentrix and Teleperformance. While these systems will still be used to review content, they will be able to perform tasks better suited to technology. The move is part of a broader effort by the company to streamline its business and operations while it struggles to find revenue-generating applications that compete with other platforms like OpenAI, Anthropic, and Google. The announcement also includes a new Meta AI digital support assistant on Facebook and Instagram to address account-related issues.