Starz has announced a new series, set in the world of Black rodeo in Texas, starring three siblings who are driven by their own ambitions and are drawn into each other's orbit. The series is produced by Kirk A. Moore, Breaking Bad exec producer Mark Johnson, and Counterpart Studios. The eight-part family drama is described as "infused with hip hop swagger and country soul" and will be overseen by Starz execs Giovanna Desselle and Christina Jokanovich. This is part of Starz's strategy to own its own programming and by 2027, it will own half of its slate.