The story of the family farm is a popular theme in country music, particularly appealing to smaller markets. While major chains have acquired large swathes of the country's radio stations, some holdouts, like WQMX; WTGE Baton Rouge, La., and WJVL Janesville-Beloit, Wis., operate with an old-school mentality. They maintain a small-town product with heavy attention to live, local air talent, personal appearances, and unconventional playlists. The article also notes that while the largest radio companies maintain smaller staffs at their outlets, the smaller stations often feature larger playlists with greater variety and more local personalities. The development of radio stations fueled by artificial intelligence raises the prospect of further employment cuts in broadcasting.