Behind on Siri, Apple makes a billion dollars from rival AI apps
By William Gallagher
Published on March 20, 2026.
Apple is reportedly profiting from rival AI apps by paying $1bn in App Store fees. The company's in-app purchase commission revenues through the App Store are expected to exceed $1 billion in 2026. While its Siri-powered Siri has yet to arrive, Apple is profiting handsomely from other AI-related apps. In 2025, Apple took $35 million from generative AI apps, and by August 2025, it was $101 million, for an estimated $900 million over the year. The next closest competitor was Grok, accounting for 5% of the total revenue. Despite this, Apple's revenue may continue to grow even as new app downloads decline. Despite spending significantly less on AI than its rivals, Apple has been working towards having Apple Intelligence work on iPhones on its own processors and using data users store on their own devices.
Read Original Article