New York City's Sal, Kris & Charlie's Deli has been serving its signature sub sandwich, The Bomb, for decades. Charlie Gordon and his wife, Kris, bought the deli in 1987 and renamed it after themselves and a longtime worker named Sal. The Bomb was introduced to the menu by a customer in the 1980s who asked Charlie to make a sub using various ingredients and toppings. This customer's request sparked the idea of adding what would become The Bomb. The bomb, which is now owned by the Gordons' son, Nick, is the biggest seller for the cash-only deli after his late father's death. It features a heavy hitter lineup of Italian and American cured meats and cold cuts, including salami, turkey, pepperoni, and roast beef, and ham. The $94.95 package comes with two subs meant for four to six people and won Goldbelly's Sandwich Showdown at the 2019 NYC Wine & Food Festival.