OpenAI to shut down Sora video app, shifts to robotics and enterprise AI
Published on March 25, 2026.
OpenAI is shutting down its standalone video-generation app, Sora, as it shifts its focus towards more resource-intensive AI development. The move reflects the increasing strain of computing costs tied to advanced AI systems. The company is focusing on robotics and enterprise tools. Despite early success and criticism, the company faced concerns about the use of intellectual property and likenesses in AI-generated videos. It is working on options to help users export and preserve content created on Sora.
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