Redemption Whiskey is undergoing a makeover following a trademark dispute involving Kentucky-based Bulleit Distilling Co. and parent company Diageo. The company's parent company, Deutsch Family Wine & Spirit, has also updated its packaging and brand philosophy following the dispute. The new brand philosophy is "Choose Redemption. Rise Above." The company is now bottled at 92 proof and aims to create a bolder, more balanced profile for its whiskey. The case was settled in the 2nd U.S. Circuit Court of Appeals.