Millennials and Gen Zs are eschewing raucous weekend getaways for these specialized retreats
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By Alyson Krueger
Published on April 18, 2026.
Millennials and Gen Zs are opting for quiet reading retreats over wild weekend getaways, with millennials paying upwards of $1,000 to spend a weekend reading with strangers. The trend is seen as a sign that younger generations are choosing quieter, more wholesome lives than their predecessors. Mackenzie Newcomb, founder of the Bad Bitch Book Club, says people seek community at these popular getaways. Literary figure Zibby Owens also hosts sold-out retreats, often with authors discussing books. According to Google, "reading weekend" is a top trend of 2026 and on Pinterest, searches for book club retreat ideas are up 265%.
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