Disney shares are trading at a discount. Raymond James says it's time to buy
By Liz Napolitano
Published on April 1, 2026.
Disney is trading at a discount, according to Raymond James, an investment firm that upgraded the media giant to outperform and set a $115 price target, suggesting a 19% increase from Tuesday's close. The firm's shares have fallen 15% this year due to concerns about potential drops in attendance at its theme parks and declining international visitors to its domestic parks. However, it believes that Disney will benefit from several tailwinds, including the launch of two new cruise ships and a Frozen-themed expansion at Disneyland Paris. The company's streaming business is expected to contribute significantly to its growth in operating income between fiscal year 2025 and estimated fiscal year 2028.
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