Apple has released its cheapest MacBook ever with the MacBook Neo, a device that costs $599 ($499 for educators). This move is seen as a strategy by Apple to reduce the cost of entry into its ecosystem by roughly $2,000. The company's move comes as the memory chip and RAM crisis, fueled by the AI boom, is forcing smartphone and laptop developers to recalibrate their plans for products. Experts believe this strategy aims to reach more people and keep long-term fans without cutting back on products due to the shortage. The shortage could make PCs, gaming consoles and televisions more expensive and rarer.