The Pregnancy Penalty: Top U.S. Marathoner Says She Lost a Sponsor Because She Was Pregnant
By Amaya Nichole
Published on March 26, 2026.
U.S. marathon champion, Emma Bates, claims that the company terminated their three-year partnership after she announced her pregnancy. The decision was made before the company had any knowledge of the pregnancy. This is not the first time U.
has been criticized for its decision to discontinue the partnership.
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