David Bowie, known for his unconventional approach to music and social issues, discussed his thoughts about Hip-Hop in a 1993 interview with host Bryant Gumbel. He highlighted a shift in social consciousness in music, suggesting that the social message has shifted from rock and roll to the Black and Hispanic market. Bowie also commented on the shift in music's meaning and direction. He also suggested that Black music offers a "very strong social point" and a means of discovery and purpose. The interview also included questions about whether money was a motivating factor for making music professionally, and whether it became a lucrative opportunity for young people.