Google and Range Media Partners have tapped veteran TV producers, Mike Fleiss, Simon Fuller, McG, Kenan Thompson, and John Ryan Jr. for a slate of scripted and unscripted verticals. The projects will debut on the Google TV app on Android phones and then be streamed across various platforms. The initiative is part of 100 ZEROS, a joint production initiative aimed at promoting tech and Google products through storytelling. This move is seen as another indication of Hollywood executives seeing opportunity in the vertical video space.