Fitness influencer shot and killed leaving gym as cops launch manhunt
By Chris Bradford
Published on March 30, 2026.
Roberto Cunha Lima, a fitness influencer known as Beto Cunja Coach, was shot and killed outside a gym in Salvador, Brazil, on Wednesday night. Police are still searching for the shooter, who fled the scene without a motive. Lima, who provided fitness and lifestyle advice to his 7,000 followers online, was known for promoting weight loss without any magic formulas. His last social media posts included a post about reminding parents what to buy for their children, stating that the responsibility for their quality of children’s food is not theirs but ours.
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