Comcast Advertising hosted the NewFronts Pitch in New York, featuring NBC late-night host Seth Meyers, Saturday Night Live cast member Mikey Day, and baseball legend Cal Ripken Jr. The pitch focused on Outcomes+. a new offering for advertisers that aims to improve targeting and attribution, bridging the gap between linear TV and streaming. The event was one of the standouts in a diminished Newfronts week, which is several earlier than usual. Despite budget constraints, market turbulence, and the addition of streaming and digital content to the May upfronts, hundreds of ad execs have gathered throughout New York.