California Attorney General Rob Bonta has accused Amazon of manipulating major brands like Levi Strauss & Co and Hanes to inflate prices of listings on rival online marketplaces in a price-fixing scheme. The newly unsealed documents reveal that Amazon sent vendors links to cheaper listings on other platforms, and then manipulated them to increase their prices. Bonto argues that vendors are compelled to comply with Amazon's demands due to its dominant position in online retail. An Amazon spokesperson responded by saying the company will respond at the appropriate time.