In 2001, psychologist Richard Wiseman partnered with the British Science Association to find the world's funniest joke via a website called LaughLab. The experiment involved submitting 40,000 jokes and asking users to rate them on a scale from "not very funny" to "very funny." The team was later awarded the Guinness World Record for "largest internet joke vote". The winning gag was submitted by British psychiatrist Gurpal Gosall and traced back to a 1951 BBC sketch.