Bath & Body Works has launched a new collaboration with luxury designer Vera Bradley, in time for Mother's Day. The collaboration consists of three fragrances, Peach Blossom & Nectar, and Pink Berry Burst. The products include body care items, candles, wallflowers, hand sanitizers, and home accessories. Items will be available for a limited time and prices range from $1.95 to $69.95. This collaboration is part of Bath & Body's larger growth strategy, with CEO Daniel Heaf predicting more limited-time partnerships will increase over the next year. These partnerships will be key revenue drivers for the retailer as it reduces the number of discounting events each year.