The demand for amusement parks continues to grow despite economic headwinds and geopolitical tensions, with consumers more focused on value of experiences and memories, according to Mordor Intelligence. The U.S. amusement and theme park industry is projected to reach a market value of $25.5 billion in 2026, a steady increase from $24.62 billion in 2025, due to consumer spending on experience-first entertainment. While attendance attendance has been flat or lower, consumers are spending more, with a 6.24% CAGR forecast through 2031 driven by exclusive collaborations. Consumers are prioritizing season passes to lock in value, generating the highest margins through secondary spending on food and merchandise. Despite this, Adventure Landing is closing its St. Augustine park after more than 25 years of operation. The company plans to continue operating five parks.