Applause Entertainment, Story TV Team for Premium Microdrama Slate in India
By Naman Ramachandran
Published on March 17, 2026.
Applause Entertainment, the Aditya Birla Group content studio behind "Scam 1992: The Harshad Mehta Story" and "Criminal Justice," has partnered with Indian microdrama platform Story TV to co-produce and distribute short-form content for mobile audiences. The collaboration will cover multiple genres, with Story TV also acquiring rights to Applause's romantic-thriller series "Hello Mini" to adapt into a vertical microdramas format. Story TV, launched in 2025 by the Eloelo group, has grown rapidly in India's nascent microdisrama sector and has over 50 million users and over 1,000 titles in various languages.
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