Disney and OpenAI, a partnership between the two companies, has ended after a controversial AI deal was announced that Disney would not be participating in a billion-dollar investment in OpenAI and license Disney's characters for its video-generating app, Sora. However, this decision was made when Sora shut down the Sora app permanently, and Disney also withdrew from its existing deal with OpenAI. This decision could signal a shift in the way AI-generated content is integrated into media production. The Disney deal was initially restricted to characters with no actor's likeness, but this could change. The collapse of the deal may be a blessing in disguise as Disney is undergoing transition and its successor, Josh D'Amaro, has stated that the goal with AI is to empower human creativity and not replace it.