Samsung's design exhibition at Milan Design Week, Design Is an Act of Love, is part of its larger design statement since its introduction of Mauro Porcini as its first foreign chief design officer. The exhibition, which includes a round screen with a rotating head and a pulsating orb graphic animation, reflects Samsung's vision for the future of design and AI. While phones will initially represent personal AI, the company anticipates a shift towards communal AI spread across our homes, with the potential for an AI to appear on display in everyday life.