The last carbureted pickup truck sold in America was an Isuzu pickup truck, which was not a traditional model from the 1950s and '60s, but remained popular throughout the industry. The car industry has long considered carburetors antiquated technology, but they remained a fixture in modern production cars and trucks. The Isuzuzu Pickup, which competed against the Ford Ranger and Chevrolet S-10, used a carbureated engine through the 1994 model year, making it the last new carburent vehicle sold in the U.S. by the early 1990s. The elimination of the carburetor was seen as a decisive blow in the industry-wide phase-out of carbs in favor of fuel injection, leading to more stringent emissions laws and the introduction of the OBD II standard across the industry, contributing to the demise of carburettors. Despite this, Isuzus remained popular in the small pickup market compared to larger Japanese automakers like Toyota, Nissan, and even Mazda, despite its declining sales and economic turbulence in 2008. The company announced in 1996 that it was leaving the U., completely, it still sells a popular D-branded pickup truck in international markets.