The author of the book, "Sexually Annised", describes how his successful double dates with strangers on the internet turned into a pivotal moment in his career. His best friend and his best friend, Dave, received hundreds of responses to an ad on Craigslist linking them to a YouTube video asking women to double date them. The pair's experiences led them to launch a live show at the People's Improv Theater, a decade-long nationwide comedy tour, appearances on The Tonight Show, and their own TV show with NBC. The author credits his unique experience to unlocking the door to an entirely new industry.