LISTEN: Betches Media CEO Aleen Dreksler on Building a Digital Hub for Women With Comedy and Community
By Cynthia Littleton
Published on April 18, 2026.
On the latest episode of the Variety podcast, "Strictly Business," CEO and founder of Betches Media, Aleen Dreksler discusses the brand's origin story and its transformation into a hub for comedy and community designed for women. The episode also includes a conversation from the SXSW festival that highlighted Variety’s recent 10 Creators to Watch list. During the discussion, Dreksher discusses Betches' rise from its humble beginnings with two friends in college and its focus is on DMs, a key metric for her for future digital media. She also discusses the evolution of the digital media eco-system, with her engagement rate one of the highest across all women’�s media.
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