Artificial intelligence (AI) technology is becoming a popular tool for luxury real estate marketing, with agents being able to digitally furnish empty rooms, decorate walls, remove clutter or even redesign interiors with a few keyboard clicks. However, some professionals, particularly those with high-end real estate, have found that the difference between online presentation and the actual property can be significantly different. The use of AI-doctored listing images can lead to buyer disappointment and confusion about what the home truly looks like. The issue is whether the images misrepresent the property, which could be considered deceptive advertising.