BFI’s Innovation Challenge Fund Sets AI Research Project At Goldsmiths University As Latest Recipient
By Zac Ntim
Published on March 4, 2026.
The British Football Association (BFI) has awarded £350,000 to Goldsmiths University, a research project called ACES: AI, Carbon, Equity, and Skills. The project aims to investigate the impact of convergent technologies on environmental sustainability, equity, diversity, and inclusion in the industry. Funding will support a UK-wide programme of workshops and design new toolkits, resources, and programmes to ensure technology adoption in the production of film, TV, and digital entertainment is equitable, inclusive, and environmentally responsible. Other partners in the project include the University of Edinburgh and Loughborough University, with not-for-profits Julie's Bicycle and Sunderland Software City.
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