California's business community is organizing to fight against the policies and politicians jeopardizing the future of the state. The California Renewal fund aims to finance friendly campaigns through investment returns rather than individual donations. The fund's backers aim to make the state more affordable and pro-growth. However, political consultant class tends to prioritize fees, commissions, and often undisclosed kickbacks on polling, leading to constant focus on data-driven decisions over decisiveness and leadership. Political campaigns are often just media-buying operations, with over half of all campaign spending going to advertising. The author suggests that campaigns should be run like brand-building exercises that move in real time and reinforce narratives that require constant presence.