A new chef-driven pasta concept, Pastaria Vivi, has opened its doors in Encinitas, California. The concept was founded by chefs Brandon Jennings and Willian Treff, alongside Chef Harrison Axelrod, and aims to make high-quality, handmade pasta more accessible for foodies and families. The restaurant features a rotating selection of handmade pastas, ready-to-cook meals, and specialty Italian goods under one roof. The retail experience includes a retail market stocked with imported Italian pantry items, artisan goods and ceramics. The shop will also be the exclusive retail home of Aisu Creamery, a small batch gelato line created by Makoto Chino.