Gwyneth Paltrow's popular food delivery concept, Goop Kitchen, has temporarily halted its opening in New York due to high demand and technical difficulties. The company cited a facility-wide internet outage as the main reason for the disruption. Despite the disruption, customers continued to arrive to pick up pre-ordered meals. This incident highlights a vulnerability in the business model of restaurants like Goop, which operate as "ghost kitchens" using app-based ordering, which can quickly unravel quickly given connectivity issues. The brand's New York debut was the first of a planned wider rollout in the city.