Local businesses across Southern Indiana are seeing a significant increase in sales and events during Derby Week, which is also benefiting local residents. The impact of the race is not just obvious to locals, but also to businesses across the state. Local businesses are seeing increased sales and participation in parties ahead of the races. The popularity of the Derby has also boosted local businesses. Local Airbnb owner, Richard Marshall, sees this as a great opportunity for small businesses, particularly for small towns like Jeffersonville. Shoppers are bringing in guests from Canada and South Africa for the event, which has been successful. Local restaurants are hosting numerous events throughout the week.