Sci-fi shooter 'Marathon' comes to life in hilarious marketing prank (video)
By Jeff Spry
Published on March 13, 2026.
Bungie's new online sci-fi extraction shooter, "Marathon," was celebrated in a hilarious marketing stunt by the developers behind Halo and Destiny. The stunt involved setting up a fake technology showroom in New York City where unsuspecting visitors were tricked into believing they accidentally triggered a powerful weapon from the future. The actors portraying Vandal and Recon, two of Marathon's cyborg runners, were brought into the scene to further confuse the victims. Despite this, Michael Krivicka insisted that no actors were involved in the stunt.
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