Mercado Libre shuts down Mercado Coin, ending its loyalty-driven crypto experiment
By Francisco Rodrigues
Published on March 31, 2026.
E-commerce company Mercado Libre (MELI) is ending its homegrown cryptocurrency, Mercado Coin, nearly four years after introducing it to boost customer engagement across its platform. The company will not allow users to buy, sell, or earn money from Mercado Pago, its digital wallet, starting on April 17. The move comes as large tech firms are reconsidering their approach to branded digital assets.
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