The PWHL is growing, and the success of women's hockey in the Olympics may be just what it needed
By Ian Thomas
Published on April 4, 2026.
The Professional Women's Hockey League (PWHL) is gaining momentum following the 2026 Milan Winter Olympics, which saw a gold medal game between the U.S. and Canada set viewership records across the US. The PWHL has been building a sustainable women's hockey league for three years, following the success of women's sports and leagues like the WNBA and NWSL. Despite previous unsuccessful attempts to launch women's leagues in North America, the league was launched in 2023 and played its first game on Jan. 1, 2024. The now-eight-team league has seen success over its first three seasons, setting attendance records, attracting major sponsors, and providing a platform for the best female hockey players in the world. The league's website traffic and merchandise sales increased by six times during the Olympics.
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