The Kennedy Center Honors will continue, even as the venue associated with them temporarily closes. The annual awards ceremony, which began in 1978, will be renamed "The Trump Kennedy Centre Honors." This follows President Donald Trump's unauthorized rebranding of the John F. Kennedy Center for the Performing Arts, which includes his own name before that of the slain Democratic president. This has led to increased cancellations of events at the venue, leading to a 35 percent decline in ratings and an all-time low in viewership. The Kennedy Center has struggled to sell out shows since Trump took over, with many performers cancelling appearances due to their opposition to his anti-gay politics.