NBCUniversal’s Pearlena Igbokwe has discussed the return of the pilot process at the company, the importance of multigenerational co-viewing and the potential for leverage of broadcast and streaming platforms. She also highlighted the company's transition with the Versant Media spinoff. Igokwe, who is chairman of Television Studios, NBC Entertainment and Peacock scripted, highlighted the focus on big events and cultural moments that NBCUniversal can amass a significant audience. She highlighted the importance for multiggenerational coherence and the need for innovative ways to cross-promote and cross-pollinate its biggest franchises across the NBC broadcast mothership and peacock's younger-skewing audience.