Banijay Entertainment has secured worldwide rights to the fitness-driven competition format ‘Battleground’, a format originated by Mumbai-based Rusk Media. The format combines athletic competition, reality-style drama and audience interactivity. The debut season in India saw over 20 million views and 2.5 billion social media impressions, lending the format credibility as it heads into the global market. The show joins Banijay's third-party slate of formats including “Ninja Warrior” and “Werewolves” from Studiocanal and Dreamspark.