Unrivaled, a startup league that revolutionized the WNBA, will be tested again in 2025. The team's format and player experience were a key point in collective-bargaining negotiations as WNBA players sought a new model that rewards them for the sport's increasing popularity. For the first time, players will share in league revenue without needing to meet specific targets. Max salaries will reach at least $1 million. The future of women's basketball may be influenced by this shift from traditional touring to a more touring model. Despite TV ratings declining in Year 2, the league's TV partner, TNT, expects growth to resume. Unrivaled plans to hold six to eight tour stops in non-WNBA markets and existing ones in both non-WNBA and non-NBA.