Media Partners Asia (MPA) has reported that the Indian Premier League (IPL) is set to flat at $5.4 billion in total, marking a 13% decline on a per-match basis. The report attributes this to the expanded 94-match format, which adds volume without a corresponding increase in value. The current cycle saw a significant increase from the 2018–22 period when Star India held consolidated rights for $2.55 billion. The merger of Viacom18 and Disney's Indian operations, which unified all IPL rights under one platform, has removed competitive tension from the market. Media rights now account for 75% of total revenues, up from 48% in 2017. However, MPA warns that non-media revenues have been growing at a 22% CAGR since the pandemic.