Netflix Australia Subs Rarely Watch Local Titles, Per Digital-i Report
By Jesse Whittock
Published on April 28, 2026.
A report by Digital i has revealed that Netflix Australia subscribers rarely watch local content, with 96.4% of the total viewing time spent on non-local content in 2025. This is a significant difference from other core Asian-Pacific markets where U.S. films and TV programs are preferred. Despite this, Netflix's local content numbers are significantly different in Japan and Korea, with the proportion of viewing being 57% and 63.9% respectively. The report also revealed that 10 billion hours of Korean content had been consumed last year, largely for the sake of Japanese viewers.
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