Apple's March announcements aren't even close to done
By David Price
Published on March 2, 2026.
Apple's CEO, Tim Cook, has promised a significant product announcement this week, with the iPhone 17e and the 8th-gen iPad Air being revealed. However, the company has not yet revealed any major product announcements. The company's omission of the next baseline iPad was surprising. The biggest news is expected to be a new budget MacBook, which Gurman predicts will be unveiled soon. Other potential launches include new MacBook Airs and new MacBook Pros, possibly accompanied by a new Mac Studio. The announcement will be followed by a flurry of press releases on Monday, Tuesday, and Wednesday.
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