Warner Music Group CEO Robert Kyncl has stated that the company is working to increase revenue from streaming, grow its share of the music being played, and use AI to drive innovation and efficiency. KynCl, who has led the third-largest record label and publisher since 2023, highlighted these priorities in a letter to shareholders. He also highlighted the opportunity to raise the price of streaming subscriptions to be closer to traditional TV and film companies' price increases. Since being named CEO in 2022, Kycl has pushed for increasing the price, claiming that music is a "safe place" for investors as it aligns with the disruptive forces of the Internet and is unlikely to face decreasing demand anytime soon. The company is also working to strike direct licensing agreements for a greater portion of their music publishing rights.