Colorado Springs brought in less than expected from a key tourism tax last year, raising concerns for local businesses. The city collects the LART tax on hotel stays, short-term rentals and car rentals, which is used to support tourism and events across the city. City leaders say they expected to bring in about $10.5 million in 2025, but ended the year about $300,000 short. The drop is largely attributed to lower hotel revenue, not just fewer visitors, but cheaper hotel stays overall. The focus is now on attracting more visitors through marketing campaigns and highlighting different areas across the region.