Thai Randolph, former CEO and co-founder of Kevin Hart's Hartbeat, has launched NILE & Co. a creator-driven media company that has acquired BuzzFeed's As/Is and Goodful brands. The company, which operates a content-to-commerce model targeting women through its owned channels alongside trusted creators and athletes, owns two properties acquired from BuzzFeed. Both brands will be relaunched in summer of 2026 with new brand identities, business models, and creator and commercial partnerships. NILE& Co. operates based on three core strategies: build, acquire brands with loyal audiences and cultural resonance, rebuild them into multiplatform businesses with modern revenue models and expanded distribution.