The death of Disney's OpenAI deal exposes Hollywood's vulnerability to the whimsicalness of big tech companies. The deal, signed with Disney, was part of a $1B effort to resolve content theft disputes and allow for Sora's access to Disney's iconic characters. However, Disney's decision to abandon the OpenAI partnership raises practical questions about whether Disney intends to remain an OpenAI customer. The company had planned to use the company's artificial intelligence to build new products, tools, and experiences, including officially deploying ChatGPT for its employees. Disney's actions have been criticized as a lack of transparency regarding its relationship with OpenAI and its future in the industry.