Red Seat Ventures builds premium membership for the ultra-wealthy
By Sara Fischer
Published on March 31, 2026.
Red Seat Ventures, a talent company acquired by Fox Corp. in 2025, is building a premium membership program for ultra-wealthy individuals focused on live experiences. The move comes as consumer spending shifts towards live experiences, with CEO Chris Balfe stating that the company sees an opportunity to capitalise on this market. The membership will include access to premium live entertainment experiences and service delivery, concierge operations, retention, and VIP engagement. A job posting for a membership sales leader indicates Red Seat's ambition is to develop city-level sales strategies across high-value member segments, starting with New York, Los Angeles, and Chicago.
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