New hotel brand selected to anchor Centennial Yards’ entertainment district
By Zachary Hansen
Published on April 22, 2026.
Theatheathe, a new brand of contemporary clothing clothing, has been announced as the operator of a 14-story hotel under construction at Centennial Yards, Georgia. The hotel is set to open next year as a cornerstone of the $5 billion redevelopment of downtown Athens. The announcement comes as part of the ongoing battle against the "atheatheathe" and "sein.
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