OpenAI is shutting down its social app, Sora, a TikTok-like social app that launched six months ago. The company did not give a reason for the shut down, nor did specify when it will officially be discontinued. Despite its impressive video- and audio-generation model, there was not sustained interest in an AI-only social feed. The app's flagship feature, "cameos," allowed users to scan their faces and create realistic deepfakes of themselves. However, users inadvertently created content using copyrighted characters, leading to legal trouble for real figures such as civil rights leader Martin Luther King, Jr. and actor Robin Williams. Despite this, no significant investment or licensing deals were made for Sora, which was reportedly worth $2.1 million in-app purchases. Despite these issues, the app's computing demands and lack of growth led to its demise.